On 21st November 2022, CJBI and CJCC co-organized a seminar on Overcoming the Challenges in the Age of Uncertainty by Establishing Effective Strategies by Mr. Yoshiyuki Oba, who is an accredited business angel & mentor with 30 years of experience in SME business strategy and finance in Japan and other 20 emerged economies.

The purpose of the seminar was to provide participants with the insight of risk controls, and marketing strategy development to overcome marketing challenges.

Mr. Oba has shared the presentation on the given topic and several important aspects pertaining to some strategies and concepts to survive in the age of uncertainty as well as tips to increase the probability of encountering lucky events which is the seven skills set consisted of being open minded, understanding the technology, management by value, data driven marketing, performance measurement & analytics, simulating the worst scenario, digitalizing the routine work. On top of that, to complement the meaning of the concepts, he also raised some cases study to modify such as GRAB, WAITRR, and TOKBAN.

The seminar was successfully conducted with the full interaction of the participants in all sessions including the group discussion, sharing and questions & answers.