Despite the cord-cutting and digital-first phenomenon sweeping the globe, television advertisements in the Cambodian market remain a lucrative option for firms promoting a mass-market product. That’s according to Nancy Jaffe, former director for Nielsen Ratings’ Southeast Asia Cross-Platform Audience Measurement division in Singapore…
March 5th, Khmer Times
https://www.khmertimeskh.com/50821005/tv-ads-still-effective-and-lucrative-in-the-kingdom/